A factory manager was losing orders to a competitor quoting $0.35 lower FOB. Instead of cutting price, she prepared a one-page deck showing 98.2% OTDP over 12 months, zero major AQL failures in the last three audits and a 72-hour sample turnaround.
The buyer chose her factory because the total landed cost, including fewer air shipments and reduced inspection overhead, was 4% lower than the cheaper quote.