Goal statements and SMART targets

Learning objectives

• Write SMART goal statements.
• Align goal magnitude with the baseline.
• Avoid arbitrary targets that push hidden defects.

SMART, in one line

Goals should be Specific, Measurable, Achievable with evidence, Relevant and Time-bound. Stretch must remain credible; unreachable targets erode trust.

Garment-factory example

"Reduce collar-attachment DHU on Line 12 from 9.4 to ≤3.5 by 30 November while maintaining output and safety." Output and safety are guardrail metrics.

Method

1. Confirm the baseline.
2. Benchmark and assess entitlement.
3. Agree the target with sponsor and process owner.
4. Define guardrail metrics to prevent local optimization.

Common mistakes

• "Improve quality significantly."
• Output-only goals that encourage hidden defects.